Hi! Thanks for taking some time to consider this role. Before we explain what it’s about, a quick word about us.

Who are we, and why do we exist? 🌄

First, read here.

What you’ll be doing 👀

We are looking for an analytical and experienced leader who can lead the company’s growth initiatives across marketing and customer acquisition. The candidate should have a very strong analytical background. It is a unique role to be at the forefront of digital growth efforts for a fast-growing consumer company.

Responsible for:

You will be part of the founding team at Yodaa and will be responsible for the end-to-end growth of the company including:

• Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing & partnerships.
• Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation & nurturing, as well as quick wins to achieve targets.
• Formulate a robust long-term growth strategy across channels including online, and offline,etc.
• Execute the growth strategies across paid (Facebook, Google, etc) and organic channels (SEO, referrals, word-of-mouth, etc.). This will include on-ground implementation of performance marketing, SEO, referral programs, content marketing, branding, offline initiatives, etc.
• Coordinate with the customer success/ sales team to identify the key user insights and leverage them to identify new growth hacks/ initiatives which can drive the revenue for future.
• Coordinate with the product & operations team to implement the new growth hacks/ initiatives on the ground and ensure revenue targets are met.
• Build a process/mechanism to track the ROI across various campaigns (online, offline, etc) in a seamless manner and optimize them on an ongoing basis to ensure revenue management.
• Using data and analytics for decision-making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth.
• Ensuring consistent messaging that is aligned with the brand.
• Manage the marketing budget to drive sustainable bottom-line growth.

Qualifications / Key skills / Competencies required:

We are looking to onboard a Chief Growth Officer, who has a founder's mindset including the following traits: